When do you choose a paid Facebook Ad vs. a Boosted Post and what’s the difference? Here are some quick tips to get you started!
The biggest difference between Facebook Ads and regular posts is what’s behind the Facebook Ad.
Facebook Ads offer:
- a range of analytics options
- in-depth audiences to really get targeted
- ways to track ad engagement and define campaign goals
- better formatting options like carousel ads, slideshow ads, canvas ads, lead ads, and more
- the options to be shown on Instagram as well
- call to action buttons
Whereas Boosted Posts:
- are easy to build and are a little less complex than Facebook Ads
- is simply a regular Facebook Post that you pay to reach a wider audience (this ensures that your post is seen by a larger number of your followers, friends of your followers, or a target area around a zip code)
So when do you use a Facebook Ad and when do you Boost your Facebook Post?
Choosing between Facebook Ads and Boosted Posts largely depends on your social media marketing goals.
The biggest question to answer is what are your marketing goals?
Do you want to increase your social media engagement or presence, you see that a post performed well and you want to reach a larger audience, or did you create a Facebook event and you want to promote it to your followers? Then a Boosted Post is the way to go.
However, if you want immediate and bigger impact, drive a larger more targeted audience to a specific call to action, have your ad shown in multiple ways on Facebook and Instagram other than just the newsfeed, use your Facebook Pixel, and have more in-depth analytics then, Facebook Ads are the way to go.
Our advice is to always mix it up!
A mix of Facebook Ads and Boosted Posts are usually the best way to get the most of your digital marketing budget. As well as allowing you to build an engaged audience, then turn your new followers into actual customers.
We would love to help you with all your digital marketing needs and more! Contact us today.