Whether you are a Small Business or Nonprofit you want to have a strategy to bring in new names into your organization.
Whether you are the best of the best or just getting started — attrition happens! So, having a plan and executing it to keep building your customer or donor file is important. Here is a quick game plan on how to go about accomplishing this.
ONE
Figure out what knowledge you can give away for FREE. What is a great resource, advice, guide, instructions, or research that is congruent to your organization and that your audience would see as a value exchange to give you their contact info for?
TWO
Once you have this put together make sure it is presentable with some graphic design and looks well a great PDF/Downloadable resource.
THREE
Build a landing page on your website to send these new names to – ask for their first name, last name, and email address. Once you have that, you can either email them the resource or put it as a download on the thank you landing page.
FOUR
Decide on a congruent audience and location to serve paid social media ads to. Create and build a digital ad to highlight this FREE resource and send them to the landing page to capture their information.
FIVE
Have a plan to pull these new names out off the back end of your forms, follow up with them, and relationally cultivate them into customers or donors.
We are here to help and serve! If you have any questions or need help on the strategy and execution of acquiring new names to your organization – shoot us an email. We are here rooting for you!