Thanking donors shows sincere gratitude – assures the donors that they made the right choice giving to your organization, builds a deeper relationship, and it closes the cycle of giving which clears the path for the next ask/donation.

Here are some great tips on how to thank your donors well.

• Write and send a warm, sincere letter or handwritten note.
• Personalize it!
  • Use their name, not fill-in-the-blank or “Dear Friend.”
  • Add a handwritten, personal note to the letter.
  • Use a real signature on the letter, not a scanned signature or a cursive font.
• If you are emailing – send it immediately. If mail — send it within 48 hours.
• Make it conversational and easy to read, with short sentences and paragraphs.
• Let the thanks be the only purpose — don’t ask for another gift.
• Let the donor know what you are going to do with their money.
• Use the words “you” and “I” as much as possible — not “we” and “our.”
• Give the name and phone/email of a specific person the donor can reach with questions.
• Change and freshen up the letter each month.

We would love to hear your story, share in your passion, and see your organization thrive. Email us at immix@immixmarketing – we can’t wait to hear from you!