Did you know Giving Tuesday is the second-largest giving day of the year? Giving Tuesday is also a great launching pad for your year-end giving campaign.
It has been a year like no other – it has had its challenges and many nonprofits have struggled. But we know that Giving Tuesday and the year-end giving seasons are a critical time to connect with your donors, lapsed donors, and nondonors.
You should also know that Giving Tuesday does not cannibalize your year-end giving but rather boosts overall fundraising efforts by tapping into different networks of donors as well as can boost your year-end giving ask.
Giving Tuesday is an important day so why should you do it? Here is what research and our own experience have shown us:
- It is a global day of generosity — your donors are looking for you on Giving Tuesday.
- You can experience a spike in donations.
- In 2019 Giving Tuesday raised almost $2 billion (philanthropy.com).
- It provides personal satisfaction for donors.
Giving Tuesday is a fundraising opportunity not to be missed and to be planned for in advance. We would love to help you plan it, share best practices, and more! Contact us today.